behavioral finance?

i just ran across this term in some verrrry interesting media-bigwig bios i'm editing, and it sounds very, very creepy. creepy as in let's take advantage of the way this term mimics the credible-sounding behavioral science, and then let's sock 'em with our catlike cataloging skills when their pants/defenses are down.

praytell, what is behavioral finance? is it the prediction of consumers' spending patterns w/r/t our biological and social profiles? this sounds scary. or could it be the more straightforward practice of giving people money when they behave a certain way? like, prostitutes are financed when they behave in a blowjob sort of way around certain men.

i've been to two doctors today and have two more to go. needless to say, there have been/will be more post-physician icecream treats. well, the chiropractor doesn't count as a physician. have i mentioned i'm going to a REAL spine m.d. next month? i am stoked. smoked. lately i've been asking every m.d. i go to if i can blame this-or-that problem on the chiropractor. they always smile and say sure.

the last doktor i go to tonight is the shrink. yay! i have been waiting for this for a while. and really, it was easier than my insurance-phonecall-avoiding mental block told me it would be. i hope this woman is cool. over the phone she sounded a bit dull. but no worries if we don't work out...there are more shrinks in manhattan than there are people.

this morning the warmly paternal yet brusque orthopedist (#1) diagnosed me with patella-blahblah syndrome, so i am skipping happily (he told me i can skip) back to physical therapy, and tomorrow i will finally achieve what i have been lovingly referring to as my epantsipation (he told me i can wear my mary janes instead of sneakers).

greg is having a dance party on sept. 11. there will be twin kegs. rob is coming up. everyone else come! you can stay with me.