so most of you have prolly gotten emails from me about that 'video games that help you focus' story i'm working on. i have spent 2+ weeks thinking about this stuff, and so it has dawned on me that journalists lead strange lives. here are some highlights:

i heard from an equipment salesman that fortune 500 companies (which he would not name) and the accounting firm ernst & young have had these programs in place to help their employees' business performance. after i got off the phone with him i realized he was just reading off the sidebar on his website. he wouldn't give me any more details about what these companies had been up to. so i, like a freak, called up ernst & young and said, 'so, there's this thing where you play a video game with your mind, and you do it by sticking electrodes on your head...no, i'm not kidding. this is real...did you ever have a program like this for your employees?' she had to get back to me on that one.

and that, strangely enough, happened not to be the most out-of-left-field question this PR lady had been asked recently.

i also ended up calling an indiana funeral/medical services company that another equipment website claimed would appear in a harvard business review article about their success with the technology. no luck their either. not sure what's up, but maybe these salesmen just make stuff up, not expecting the mothers of ADD children to call Polly PR to confirm.

i've also been getting hundreds of message-board postings via email, mostly from professionals on a yahoo forum. they are a wild bunch, posting robustly even at 11pm on a saturday night during the holiday season. [and i, the shut-in journalist, was close at hand to read them.] aside from all the expected internet-forum backbiting and mudslinging, one of my favorite dr.s must use bartleby's quotations like a thesaurus. there are like 3 mentions of historical figures, along with the quotes they are most famous for, in every email. george santayana, fdr. it's the email signature as email. this person also wedged in a comparison of the group's debate about licensing to the christian reformation. just as luther proclaimed that all should have direct access to god through personal readings of the bible, so too should neuroscientists be generous with their prefixes: ph.d.s and other fancy-degree holders shouldn't monopolize the administration of brain training.