i'm up early/late preempting a hangover with leftover chinese and cheese toast. this week's new yorker is on the table, opened to an ad that says 'concerned about mercury? you shouldn't be, unless you eat this,' around a fictional can of whale meat. after some explanatory text that poses a no-win hyphenation setup—'heavy fish-eaters'—the ad says 'fish is good for you. baseless anxiety (or whale blubber) isn't' and refers the reader to fishscam.com.
the page is run by the innocuous sounding center for consumer freedom, whose press releases unite the government and PETA in a conspiracy to make us all anxious as hell and not buy foods that are good for us.
here's my favorite quote:
'Is there any doubt that the animal rights movement is targeting your kids? In a new report, "Your Kids, PETA's Pawns," the Center for Consumer Freedom explores how one group, the $24 million People for the Ethical Treatment of Animals (PETA), devotes substantial resources toward capturing children -- the next generation of potential meat eaters, milk drinkers, circus-goers, and fishermen -- in its cult-like web.'
and this headline from the fishscam site should retire to the onion: Fishy Mercury Scare Based On Study Of Whale-Heavy Diets, Says Ad in U.S. News & World Report.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment